аЯрЁБс>ўџ 57ўџџџ6џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅС#` №ПЄbjbjЁЁ .*УУЄџџџџџџЄЈЈЈЈЈЈЈќДxxxx „4Аa2ФкккBртттттт$“hћ!vЈџџџЈЈкBлџ.ЈкЈBрџрЎЈЈжкhИ ЅДКН1Шx-ВЦьє10aЮq"п(q"жжњq"ЈаЎЫ|GdЋT aџџџџАААddАААМ$рјЈЈЈЈЈЈџџџџ Geography Emerges in Distance Ed If it’s been possible so far to paint a generalized picture of the online student — an adult starting a second career, for example, enrolled in a large institution such as the University of Phoenix — that’s only because the market for distance education hasn’t fully matured. Now, a new report suggests, that process is well underway.   As demand shifts to different age groups and students looking for specific types of programs, the era of “one size fits all” is coming to an end, argues a study by Eduventures, a research firm that provides advice and consulting services to its members in the online higher education market. Most notably, the idea that learning online renders geography irrelevant is challenged by trends in survey data. Two-thirds of the 2,033 representative survey respondents — all interested in online education over the next several years — preferred to enroll in online programs located in their state, but only 47 percent had done so; the rest were enrolled in institutions located elsewhere. The report points to that finding as a signal that better-tailored programs and improved marketing could exploit a market demand for localized online education that hasn’t entirely been filled. Although Eduventures makes its full reports available only to paying members, charts provided to Inside Higher Ed point to a correlation between living in larger communities and a desire for online providers that are based locally. The importance of geography is already clear in regulation. As an example, said Richard Garrett, a senior analyst at Eduventures and the author of the report, students in four states (Wisconsin, Nevada, Tennessee and Arizona) trigger “state licensure” even if they enroll in an out-of-state institution. There is also a gap between the expected jurisdiction of online colleges, he said, and the actual enforcement of the regulations. As a result, it’s often difficult to separate the number of students within a particular state who are enrolled in online programs from those who are enrolled in a particular institution. Arizona, for instance, would register an unusually high enrollment because of the University of Phoenix, which serves students from across the country. “I think the average school will primarily use online to serve the local population,” Garrett said in an interview. But how will they serve their students (or their customers)? With a maturing market whose growth continues but at a slower pace, that’s potentially an open question. With competing online providers by definition equally available to prospective students, one possible direction is increasing specialization and tailoring programs to niche demands. Or, as Garrett suggested, colleges could concentrate on serving their local communities. Either way, it’s time to abandon the notion that “there is only one version of online,” he said, and for institutions to adapt their individual missions to craft their “own version of online.” And while online education develops, the preferences of students are also up for grabs. While the greatest demand for 100-percent online education remains among people in middle age, the report found more growth among “traditional” students aged 18-24 (who make up the lion’s share of all students but only about 10 percent of online learners) and those over 55. At the same time, those who are not immediately receptive to distance education might not have any experience with online learning to begin with, Garrett said. The following table tracks the preferences of 2,000 prospective postsecondary students for education that is entirely online: Changes in Demand for Online Learning Age GroupJune 2006September 200718-248.7%10.4%25-3418.7%17.7%35-4422.4%23.5%45-5424.2%23.2%55-6417.5%21.1%65+8.0%9.7%A reluctance among potential students to embrace the concept of online education could also come from the way it’s often been marketed: as a convenience to busy adult learners with families and jobs. Much of the growth of online learning comes from people for whom the option is merely their second preference. If institutions start to move away from that definition of themselves, Garrett said, they might become more open to different kinds of students — for example, younger students who have fewer qualms about learning online. “The online market is diverse; the online student is increasingly diverse,” he said. —  HYPERLINK "mailto:andy.guess@insidehighered.com" Andy Guess @ Q Afgpqz{‰Š‹œЏАТУежшщїјcd–—ЁЂЃЄјэјтјлзлзлзЯзЯзЯзЯзЯзЯзЯјУјУЙУјзhѓTњ0JmH sH jhѓTњUmH sH hѓTњCJaJhѓTњ hѓTњ5\hѓTњ5\mH sH hѓTњ6]mH sH hѓTњmH sH !r  Ш zЮBИУAgq{Š‹‘њѕѕѕѕѕѕѕѕѕѕяяяяakd$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњ$IfgdѓTњgdѓTњЄ§‘–œЃЉЏљљ—љљљakd}$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњ$IfЏАЖМТУЩ———5—akdw$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњ$Ifakdњ$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњЩЯежмтшљљ—љљљakdє$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњ$Ifшщэђїј———5akdю$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњ$Ifakdq$$If–жFгџ’и’€€€і6ж џџџж џџџж џџџж џџџ3ж4жaіytѓTњј aЃЄњњѕѓgdѓTњgdѓTњ,1hАа/ Ар=!А"А# $ %ААаАа а{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ{$$If–тџ!vh5жП5жF5жК#vП#vF#vК:V –і6і,ж5ж3ж4жytѓTњ†œ@@ёџ@ NormalCJ_HaJmH sH tH R`R ѓTњ Heading 1ЄdЄd@&[$\$5CJ0KH$\aJ0DA@ђџЁD Default Paragraph FontRi@ѓџГR  Table Normalі4ж l4жaі (kєџС(No ListB^`ђB ѓTњ Normal (Web)ЄdЄd[$\$4U`Ђ4 ѓTњ Hyperlink >*phџf\`fѓTњ z-Top of Form$&dPЦџa$<CJOJQJ^JaJl]`lѓTњz-Bottom of Form$$dNЦџa$<CJOJQJ^JaJ&ўoЂ1& ѓTњsubdued8ўoB8 ѓTњtaglineЄdЄd[$\$Є*џџџџ џџ z™ џџ z™И Є !rШzЮB И У Agq{Š‹‘–œЃЉЏАЖМТУЩЯежмтшщэђїј aЃІР!YР!ЌР!ЌР!ЌР!ЌР!ЌР!ЌР!ЌР!ЌР!ЌР!ЌtЌ ЌoЌЌtЌ ЌoЌЌtЌ ЌoЌЌtЌ ЌoЌЌtЌ ЌoЌЌtЌ ЌoЌЌtЌ ЌoЌЌР!ЌР!ЌР!ЌР!Ќ!rШzЮB И У Agq{Š‹‘–œЃЉЏАЖМТУЩЯежмтшщэђїј aЃІ0€€˜0€€˜0€€˜0€€˜0€€˜0€€˜0€€˜0€€˜0€€ˆа0€ˆа0€ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0  ˆа0  ˆа0  ™@0€€L ˆа0 €˜0€€˜0€€˜0€€!rШzЮB И У Agq{Š‹‘–œЃЉЏАЖМТУЩЯежмтшщэђїј aЃІŠа0Šа0 0ІŠа00ІŠа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0 Šа0Šа0Šа0Šа0 Šа0Šа0Šа0Šа0 Šа0ЋŠа0ЋŠа0ЋŠа0 Šа0ЋŠа0ЋŠа0ЋŠа0 Šа0ЋŠа0ЋŠа0ЋŠа0 Šа0ЋŠа0ЋŠа0ЋŠа0 ˆа00€ˆа00€ˆа00€ 0Є ‘ЏЩшјЄЄc–ЁЄXџŒџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџ№8№@ёџџџ€€€ї№’№№0№( № №№B №S №ПЫџ ?№џџ р–ѕCД3$с–ѕCD)т–ѕC %ф–ѕCфБ#ц–ѕCLƒ$ш–ѕCd‰#щ–ѕCмЫъ–ѕC\u#ь–ѕC4%э–ѕCT…#ю–ѕCє)я–ѕC,бб“ЁЁ6ˆˆ–І   лцц‰‘œЈЈ=’І  9 *€urn:schemas-microsoft-com:office:smarttags€State€= *€urn:schemas-microsoft-com:office:smarttags €PlaceName€= *€urn:schemas-microsoft-com:office:smarttags €PlaceType€9 *€urn:schemas-microsoft-com:office:smarttags€place€ D !щє=HІ$(5qђпьУЩЕО‡‹B E У Щ ž     љ  јjtІ:::::::::::::ooppЃІІр@S .Lџџџџџџџџџ„а„˜ўЦа^„а`„˜ўCJOJQJo(З№€„ „˜ўЦ ^„ `„˜ўCJOJQJo(o€„p„˜ўЦp^„p`„˜ўCJOJQJo(Ї№€„@ „˜ўЦ@ ^„@ `„˜ўCJOJQJo(Ї№€„„˜ўЦ^„`„˜ўCJOJQJo(Ї№€„р„˜ўЦр^„р`„˜ўCJOJQJo(Ї№€„А„˜ўЦА^„А`„˜ўCJOJQJo(Ї№€„€„˜ўЦ€^„€`„˜ўCJOJQJo(Ї№€„P„˜ўЦP^„P`„˜ўCJOJQJo(Ї№р@Sџџџџџџџџl†wZwQ2pnіQ wZw‹heћn'А @›l =Й5‹IцEwZwэ?НHpnл_`wZw,G[kwZw @›l@u™wpn @›lheћn\gчuэ?НHwZw'А@u™w =Й5ыfywZwхѓTњgq{Š‹‘–œЃЉЏАЖМТУЩЯежмтшщэђїјІžžžžžž–џ@€ppЄ™тppЄ`@џџUnknownџџџџџџџџџџџџG‡z €џTimes New Roman5€Symbol3& ‡z €џArial?5 ‡z €џCourier New;€Wingdings"qˆ№аhѕсЛfѕсЛfЂ  Ђ Y№ ДД>4››3ƒ№HX)№џ?фџџџџџџџџџџџџџџџџџџџџџѓTњ2џџ Geography Emerges in Distance EdIUPIUP Root Entryџџџџџџџџ РF€чD]tЪD Data џџџџџџџџџџџџ1Tableџџџџ"WordDocumentџџџџ.* ўџџџўџџџ !"#$%&'()*+,-./ўџџџ8§џџџ34>џџџџџџџџўџџџЗЁџџџџџџџџџџџџџџџџџџџџ?ўџџџџџџџџџџџџџџџџџџџЙѓўџџџ2џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџўџеЭеœ.“—+,љЎЖйеЭеœ.“—+,љЎЖФ<€ˆ”œЄЌ ДМФЬ д $0ф  ›Ф $Geography Emerges in Distance Ed TitleL˜ќ˜ Ј ( 4 @ H T `œЄЌD _PID_HLINKS EktContentIDEktContentLanguage EktFolderId EktQuickLinkEktContentTypeEktFolderName EktCmsPath EktExpiryType EktDateCreated EktDateModified EktTaxCategory EktCmsSizeEktSearchableEktEDescriptionEktShowEventsфA„t%mailto:andy.guess@insidehighered.comŸН п%Зjavascript:void window.open('/WorkArea/showcontent.aspx?id=48543','showcontent','toolbar=0,location=0,directories=0,status=0,menubar=0,scrollbars=1,resizable=1,width=700,height=600')e@€[ КЩ@ђЅКЩ$$$$$$\$ \$ Root Entryџџџџџџџџ РF ЎИ›}ЪD Data џџџџџџџџџџџџ1Tableџџџџ"WordDocumentџџџџ.* ўџџџўџџџ !"#$%&'()*+,-./ўџџџџџџџџџџџџџџџџџџџџџџџ8§џџџўџџџE:;<=ўџџџџџџџџџџџџџџџџџџџџџџџџџџџFўџџџ9џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџўџџџўџџџ ўџџџ !"#$%&'()*+,-./0123ўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџSummaryInformation(џџџџџџџџPDocumentSummaryInformation8џџџџџџџџЬCompObjџџџџџџџџџџџџqBagaaqy23kudbhchAaq5u2chNd8џџџџџџџџ@ВКЩ@ВКЩўџеЭеœ.“—+,љЎDеЭеœ.“—+,љЎ€<€ˆ”œЄЌ ДМФЬ д $0ф  ›Ф $Geography Emerges in Distance Ed TitleL˜ќ˜ Ј ( 4 @ H T `œЄЌD _PID_HLINKS EktContentIDEktContentLanguage EktFolderId EktQuickLinkEktContentTypeEktFolderName EktCmsPath EktExpiryType EktDateCreated EktDateModified EktTaxCategory EktCmsSizeEktSearchableEktEDescriptionEktShowEventsфA„t%mailto:andy.guess@insidehighered.comŸН п%Зjavascript:void window.open('/WorkArea/showcontent.aspx?id=48543','showcontent','toolbar=0,location=0,directories=0,status=0,menubar=0,scrollbars=1,resizable=1,width=700,height=600')e@€[ КЩ@ђЅКЩ$$$$$$\$ \$ \$ \$ \$ \$ ŽH<p>Geography Emerges in Distance EdIf its been possible so far to paint a generalized picture of the online student  an adult starting a second career, for example, enrolled in a large institution such as the University of Phoenix  thats only because the market for distance education hasnt fully matured. Now, a new rep</p> џџ\$ \$ \$ \$ ŽH<p>Geography Emerges in Distance EdIf its been possible so far to paint a generalized picture of the online student  an adult starting a second career, for example, enrolled in a large institution such as the University of Phoenix  thats only because the market for distance education hasnt fully matured. Now, a new rep</p> џџ ўџџџўџџџ !"#$%&'()*+,-./ўџџџ1234ўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџ§џџџBEўџџџFўџџџ0џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџRoot Entryџџџџџџџџ РF ŒIЩDР Data џџџџџџџџџџџџ1Tableџџџџ"WordDocumentџџџџ.*SummaryInformation(џџџџџџџџPDocumentSummaryInformation8џџџџџџџџЈCompObjџџџџџџџџџџџџqBagaaqy23kudbhchAaq5u2chNd8џџџџџџџџ@ВКЩ@ВКЩўџџџўџџџ ўџџџ !"#$%&'()*+,-./012ўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџўџ џџџџ РFMicrosoft Office Word Document MSWordDocWord.Document.8є9Вqўџ ц]бŽ8РOЙ8m0˜€08€@H„А DAV:getcontentlanguageen-usўџр…ŸђљOhЋ‘+'Гй0 <˜€ЄАМа ЬCONTENTSџџџџџџџџџџџџШџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџи ј  $,4фNormal1Microsoft Office Word@@ž ›Н1Ш@ž ›Н1ШЂGeographyEmergesInDistanceEd$cbennett Mr. Christopher G. Bennett$cbennett Mr. Christopher G. Bennett