Shydiyah Gardner, owner of Philadelphia-based handbag and accessory brand Shydiva Co., will present on the challenges and successes of her journey to creating Shydiva Co. The presentation starts at 6:00 p.m. on Thursday, March 3, 2021. The presentation will be held in person in the Elkin Hall Great Room, and simultaneously on Zoom (Meeting ID: 943-2529-3754).
Shydiva Co.'s mission and number one priority is "To give our customers fashionable products at affordable prices and create fabulous experiences that last forever." Gardner will discuss how she used innovative social media strategies to set her company apart from competitors and create those fabulous experiences.
Gardner's presentation is sponsored by the IUP Libraries, MCSLE, and the Office of Social Equity and Title IX.