When we talk about making your website more effective, we mean helping you to carry out the overall goals of the IUP and its online presence.
A list of those goals might include:
- Encouraging more potential students to apply
- Helping current students to complete their degrees successfully
- Letting more people know about IUP and what we do
- Encouraging more alumni and others to support IUP, financially and otherwise
In more practical terms:
- We want to get found
- We want people to read our content
- We want people to take action: applying, registering, donating, etc.
Cascade
Running content checks: spelling, links, and accessibility
Content strategy
Best practices for marketing
[link to /digital/howto/bestpractices/marketing/]
Following best practices for content development while using the Cascade CMS will help to achieve our university goals.